Puzzlewick Advertising Policy

Effective date: November 11, 2026

Puzzlewick is published by Interphaze. This policy documents the ads in the app and when they appear.

1. Ad provider and format

• Ads are provided by Google AdMob.
• The current version uses interstitial ads only.
• No banners, rewarded ads, playable ads or mediation networks are used at

launch.

• Ads are not shown on the splash screen, app launch or during puzzle play.

2. When an ad can appear

An ad can appear only after you complete a puzzle and leave the game screen:

1. Every game records one completion when you win/clear it.
2. The app keeps a local completion counter.
3. Every second completed puzzle queues one interstitial

(AppConstants.adInterstitialEveryN = 2).

1. The interstitial is shown when you return to the Home screen or the

Archive screen.

1. The pending ad is cleared after it is shown.

What does not trigger an ad:

• losing a puzzle
• opening the app or the game picker
• tapping around inside a puzzle
• viewing the help sheet
• leaving a puzzle without completing it
• completing a puzzle but staying on the win dialog/screen

If an ad has not finished loading when a break is due, the break is skipped rather than blocking the game.

3. Frequency

• At most one interstitial per completed puzzle.
• One ad per 2 completed puzzles in the current build.
• The counter is stored on the device and persists across app restarts.
• Remove Ads or Premium disables ads and the countdown entirely.

4. Targeting and consent

• Personalized advertising is used only where legally permitted and after

consent.

• Google's UMP consent flow is used in the EEA/UK and can be reopened from

Settings → Ad privacy options.

• On iOS, App Tracking Transparency permission is requested before tracking

identifiers are used.

• If consent is denied, the app requests non-personalized ads where supported.
• The app is not directed to children and does not knowingly serve personalized

ads to children.

5. Ad content

Ad content is served by Google AdMob and subject to Google's advertising policies. We do not create or select individual ads. We do not place ads in a way that obscures gameplay controls, the on-screen keyboard, or a win/loss dialog.

6. User controls

• Remove Ads (one-time purchase) removes all interstitials.
• Premium includes no ads.
• Settings → Ad privacy options opens the consent/privacy form when

available.

• Device settings let you reset or limit your advertising ID and, on iOS,

disable tracking permission.

7. Payments and ads

Ads are separate from purchases. Buying Remove Ads or Premium is handled by Google Play or the App Store; ads are provided by Google AdMob.

8. Changes

If ad formats, networks or frequency change, this policy and the store data safety disclosures will be updated.

9. Contact

Interphaze Email: privacy@interphaze.com Website: https://interphaze.com